Concentrating Innovation and Business Development

Question: Discuss about the Concentrating Innovation and Business Development. Answer: Introduction: Value proposition is one of the major segments of the Business Canvas Model. Starbucks is mainly concentrating on involving people who maintain the commendable work efficiencies. Moreover, the company tends to focus on the employees who are much committed towards accomplishing the business goals. In order to improve the satisfaction level, the company transfers the knowledge as well. It is noted that Starbucks has established the effective relationships with some of the key partners. For example, the company is tied up with some of the efficient coffee growers worldwide to grow farmer and eco friendly coffee beans. The key partnership is a term used for representing the buyer-supplier relationship (Kindstrm Daniel and Christian 2014). Starbucks is also paying the closer attention on acquiring the key resources. The customer relationship is also one of the major focuses of the company to structure their business model canvas. Starbucks has made the partnerships with specialised coffee machine makers that will supply the innovative machines for the shops (Foss, Nicolai and Tina Saebi 2015). The procedure is much helpful for Starbucks because, the company spend very less capital on infrastructures, manpower, and RD Departments (Martins et al. 2015). While structuring the business model canvas, Starbucks has paid the full attention on the partnership process since the partners already hold the expertise skill on this area. These partners of the company even receive the opportunity to deal with the steady buyers, which is essential for establishing a string brand value (Voigt, KOana and Kathrin 2016). The taste of the coffee and the innovative business process are the major value proposition strategies that the company has implemented to draw the attention of the customers. 10 Types of Business Innovation The impactful business innovations usually follow ten basic types, which ensure growth opportunity for the organisations. Similarly, Starbucks is also following such innovation types that can help the company to sustain the competitive position in the business market (Keeley Larry et al. 2013). The ten types of innovations are: These innovations are necessarily needed to be implemented by the organisations. However, the study is mainly focusing on Process and Structure innovations of Starbucks. Structure: Structure innovation is mainly concentrating on assimilating the tangible and intangible resources altogether. From managing the internal functionalities to build up the heavy capital equipment are considered as the organisation structure (Keeley Larry et al. 2013). The human resource management of Starbucks is much innovative and remarkable. The company is committed to provide the healthy and hygienic workplace for the associated workers. The human resource management provides the efficient training session to the employees to perform the organisational activities in a better way (Orta et al. 2015). On the other hand, Starbucks maintains an extended network for the operational and finance department. In order to make the most demanding restaurant chain, the company is focusing on investing more capitals on the technological resources (Letizia Paolo and George Hendrikse, 2016). The company even conducts the employee development programmes to involve the efficient workers in the opera tional activities. Apart from these activities, the company is also concentrating on the effective promotional process to spread the brand awareness among the potential customers (Ali 2016). The resource structure of Starbucks is thus much appreciable for managing the sustainability in this competitive scenario. Process: Process innovations are mainly involving the business activities that can produce the primary offerings of a company (Keeley Larry et al. 2013). The unique capabilities and value added processes are determined to bring more innovations (Starbucks.com 2014). Starbucks has also undertaken several innovative approaches in the business process. The company produced some of the innovative coffee types that are effective enough in drawing the attention of the customers. Teavana Oprah Chai Tea is produced by Oprah Winfrey. It is a distinctive blend of tea features along with the bold infusion of ginger, cinnamon, cloves, and cardamom. A portion of the sales profit is invested for the benefits of young leaders. The company even introduced the Fizzio beverages, which are individually handcrafted for the potential customers. The use of the innovative technologies to produce such products is much commendable. The company even restructure the business process by making the mobile pay available f or the customers (Gassmann, Karolin and Michaela 2016). In current times, the company is focusing on becoming the leader in the mobile space (Starbucks.com 2014). Therefore, the company introduced the digital tripping, which enables the customers feedbacks in each store (Mateu et al. 2016). Apart from this, Starbucks has also introduced the Mobile Truck for moving into difference campuses. It becomes easier for the faculty to grab the beverages or snacks. References Ali, Syed Ahtsham. "Directions to Explore the Principles of Service Innovation: With Various Companies Case Study."Journal of Research in Business, Economics and Management6, no. 3 (2016): 971-978. Carayannis, Elias G., Stavros Sindakis, and Christian Walter. 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